AI in B2B Marketing: Hype vs Reality to Drive More ROI

In this episode, Aishika Bhattacharya, Global Marketing Business Partner at Searce, dives into the evolving role of AI in B2B marketing. From separating hype from reality to practical strategies that drive ROI, Aishika shares insights on how AI can truly impact marketing efforts.

Whether you're skeptical or curious about AI's potential, this conversation is packed with actionable takeaways to help you navigate the future of marketing. Tune in to learn how to make AI work for your business!

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Varsha Sarkar: https://shorturl.at/ptxKW
Aishika Bhattacharya: https://shorturl.at/IBaoF

#ai #marketing #artificialintelligence #b2bmarketing #aimarketing #marketingautomation #marketingstrategies #marketingdigital