The Real Reason Why Your Content Isn’t Working

The biggest mistake you can make when putting out content is doing it selfishly. If the reasons you are making content are things like "I want to be famous", "I want people to listen to me", "I want to change the world" you are not thinking about the audience and what will bring THEM value. No matter what type of content you make, the only thing that everything needs to provide is value for the audience. Nothing else matters more than making sure the people that see you content get value from it and that will not happen if you are making content for you.
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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.

Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of WeeklyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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