Скачать или смотреть BUILDING A STRONG DESIGN BRAND

Whether building a firm from the ground up or determining the wisest paths of growth and creative investment, defining a strong brand brings a trove of key decisions. For this lively, enlightening panel, VERANDA Executive Editor Ellen McGauley welcomes architect John Ike, founding partner of legendary firm Ike Kligerman Barkley and most recently, Ike Baker Velten; interior designer and Woodard CEO Jean Liu; and Benjamin Johnston, partner and creative director of Benjamin Johnston Design to talk about pivotal issues from developing marketing materials to investing in a public relations firm, modernizing a legacy business to signing on to showhouses and delving into retail.