Скачать или смотреть User Research and Empathy Mapping - Dive Africa techStars1.5 Product Design (UI/UX) Class

🔍 Understanding Users and Research Types
Explanation of user research importance
Discussion on quantitative vs qualitative research
Importance of understanding user needs and behaviors
👥 User Personas and Empathy Mapping
Introduction to user personas and their importance
Explanation of empathy mapping concept
Discussion on creating multiple user personas for different user groups
🧠 Empathy in UX Design
Defined empathy in context of UX design
Explained the components of an empathy map
Discussed the importance of putting oneself in the user's shoes
🛠️ Practical Application and Q&A
Discussion on creating user personas from research insights
Addressed questions about competitive analysis and research methods
Explained the process of grouping similar user responses for persona creation
📊 Research Methods and Best Practices
Discussed the relationship between product managers and UX designers in research
Addressed questions about the ideal number of user personas
Explained how to keep empathy mapping unbiased
Assigned homework to research empathy maps and user personas