Скачать или смотреть India’s $4.5 Billion OTT Boom 📺 | 600M Viewers & The Future of Streaming in India

From late-night binge sessions to live cricket and podcasts, India is consuming entertainment like never before.

OTT (Over-The-Top) platforms — meaning streaming content directly over the internet on phones, TVs, and tablets — have transformed how India watches content.

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📊 Key Highlights:

✔ India’s OTT market is already worth $4.5 billion
✔ Over 600 million viewers by 2025
✔ Subscriber base grew from 353 million (2021) to 600+ million (2025)
✔ 40%+ population penetration
✔ Regional language content driving massive growth
✔ Affordable data + smartphones fueling adoption
✔ Part of India’s $27 billion media & entertainment ecosystem

Major platforms like YouTube, Disney+ Hotstar, and Netflix are reshaping digital entertainment in India.

India is building an always-on entertainment ecosystem — multiple screens, diverse stories, and endless choice.

And this is just the beginning of India’s OTT empire.

📢 Know someone who loves binge-watching? Share this video with them!

Source: Imarc Group, Times Now
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