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Safaricom is now experiencing what foreign-owned companies once felt when they tried to enter #Kenya — a market fiercely loyal to its dominant player.
For years, Kenyan consumers stuck with #Safaricom not because it was the cheapest, but because it became inescapable — a network so entrenched that calling or sending money across networks was prohibitive. It was, and still is, a love-hate relationship built on #NetworkLoyalty and #M-PESA dominance.
Today, #SafaricomEthiopia finds itself on the other side of that equation in #Ethiopia. The state-owned giant #EthioTelecom has held the monopoly for decades — and it’s not about to rest easy. It will use every lever of power, from #PriceWars and #InfrastructureControl to #RegulatoryInfluence and #NationalPride, to defend its turf. With over 70 million mobile users and 40 million on #Telebirr, Ethio Telecom isn’t just a competitor; it’s an institution.
Safaricom’s challenge is not to outmuscle Ethio Telecom, but to outthink it. To win, it must go where Ethio Telecom hasn’t — offering #InnovativeSolutions and #CustomerCentric services that solve everyday problems. That means driving #FinancialInclusion beyond traditional mobile money, empowering #SMEs through open #APIs and #DigitalCredit, and connecting underserved rural communities with affordable #SmartConnectivity.
Yes, #EthioTelecom has the head start. But #Safaricom has the experience — and ubiquity — of knowing how to turn #Connectivity into an #Ecosystem.
If it plays the long game, builds #Trust, invests in #LocalPartnerships, and positions itself not as a foreign invader but as a #LocalEnabler of progress, then even with stiff #Competition — and a possible #ThirdLicense on the horizon — Safaricom could still rewrite #Ethiopia’s telecom story.
Because in the end, dominance isn’t about who got there first.
It’s about who becomes indispensable.
#Safaricom #SafaricomEthiopia #EthioTelecom #Telebirr #Kenya #Ethiopia #TelecomCompetition #FinancialInclusion #MobileMoney #MPESA #APIs #DigitalCredit #Connectivity #Ecosystem #Innovation #SmartConnectivity #Trust #LocalPartnerships #ThirdLicense #TelcoStrategy #AfricanTelecoms #DigitalTransformation #NetworkLoyalty #PriceWars #InfrastructureControl #RegulatoryEnvironment #EmergingMarkets #BusinessStrategy #TechAfrica #SafaricomVsEthioTelecom #FutureOfTelecom