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We used Gumball X for product launch of Smushy by NYX Cosmetics where influencers engaged to win Smushy NYX products. The journey started with data collection, then an experience with a fully branded AR effect where guests take a picture, and finally Gumball X engagement to win the Smushy product.

It all started when we noticed something fascinating at events. Prospects were gravitating toward our Claw machine and vending machine experiences, captivated by the gift distribution process. That’s when it hit us: what if we could capture that same magnetic appeal and turn it into the ultimate brand activation tool?

Introducing the Gumball Experience. Just like the Claw machine, your event guests won’t be able to walk past this colorful, engaging experience. While they’re engaged, you’re creating powerful brand connections.

This is your competitive advantage for 2026. While competitors blend into the background, you’ll be the brand that proposes a solution not seen before. Ready to make your next event irresistible? Let’s create experiences that turn prospects into brand advocates.

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