Скачать или смотреть What is Data Matching and why it's Important

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Data matching is a critical process in data transformation initiatives like record linkage, single customer view, and entity and identity resolution. In this video, we discuss what is data matching and why it’s important, and how to perform a data match exercise the right way.

Data matching (also known as record matching) compares two or more records according to given criteria to fulfill a given purpose. For example, comparing and matching phone and address data of one or multiple individuals to identify uniqueness and remove duplicate entries.

Data matching is a complicated process that requires the combination of strategic planning, an advanced matching engine, and clearly defined business goals to deliver on expectations.

Read this detailed analysis on the benefits of data matching and how you can achieve results faster using no-code data match solutions: https://bit.ly/datamatchingvideo
Visit our data matching guide here: https://winpure.com/data-matching-guide/

▬ Contents of this video ▬▬▬▬▬▬▬▬▬
00:00 Introduction
00:20 Data Matching Definition
00:31 Data Matching Example
00:41 What is Data Matching Needed For?
00:51 Data Matching Algorithms
01:01 Data Matching Process in General Terms
01:11 False Positves & False Negatives
01:21 Why Does Accurate Data Matching Matter?
01:32 WinPure's Data Matching Solution

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