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Project: Vitra’s 100% Recycled Washbasin Campaign
Client: Madam Martha
Director: Onur Senturk
Production: Sun & Moon
Music & Sound Design: Box of Toys Audio

CHALLENGE /
VitrA's recyclable ceramic washbasin is promoted through an advertising strategy that draws parallels between recycling and natural cycles. By framing the initiative within a philosophical exploration of circularity and interconnectedness, the campaign aims to elevate the discourse on sustainability. Through creative storytelling, it portrays the washbasin as a symbol of innovation and sustainable development, advocating for a harmonious relationship between humanity and nature.

SOLUTION /
An ambient pad sets the tone as an analogue arpeggiator builds an ethereal composition, guiding the audience through the creation process of the washbasin. From the formation of raw materials to the final product, the journey begins in space-like atmospheres, supported by shimmering ambiences designed to enhance the impact of the music composition. Detailed ASMR-style sound effects immerse listeners in the texture and feeling of the sustainable materials, creating a sensory experience that resonates with the product's environmental ethos.