Скачать или смотреть How To Balance Long-Term And Short-Term ROI Goals?

Achieving sustainable business growth means more than just chasing immediate sales. This video explores the critical balance between driving quick returns and building a foundation for future success, addressing a challenge all marketers face.

Discover key insights and actionable strategies to effectively manage your marketing investments:
► Understand the intrinsic link between short-term tactical wins and long-term strategic objectives.
► Learn how to allocate resources across different marketing initiatives for optimal ROI at every stage.
► Identify metrics and KPIs that accurately reflect both immediate impact and sustained brand value.
► Explore frameworks for integrating short-term campaigns into a broader long-term vision.
► Gain practical tips for communicating balanced ROI goals to stakeholders and leadership.


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