The Thrift Paradigm: Reimagining Consumption in a Circular Economy | Priyanshi Jariwala | TEDxPICT

Thrifting, which is the act of shopping for secondhand or used items, is a means of reducing waste, saving money, and promoting sustainability with the intention of reducing the negative impacts of consumerism. In today’s world of fast fashion, where keeping up with current trends is of utmost priority, environmental degradation and waste accumulation are at an all-time high. At TEDxPICT, Priyanshi Jariwala shares her insights about the fast fashion industry and its impact on the environment. She also builds a convincing case in favor of the practice of thrifting, and how powerful of a role it can play in building a circular economy. Priyanshi Jariwala is the visionary founder behind 'The K Cult', which offers fashionable and youth centric khadi clothes. With a keen focus on environmental consciousness, Priyanshi's mission revolves around creating eco-friendly clothing lines that seamlessly blend style and sustainability. Initiatives like ‘'Just Po Stuff ’' underline her commitment to promoting circular fashion by facilitating the resale and exchange of pre-loved clothing items, thereby reducing waste and promoting reuse. As a thought leader in sustainable fashion, Priyanshi actively educates consumers about the detrimental environmental impacts of fast fashion and advocates for more mindful consumption practices. Her efforts have garnered recognition from prominent sustainability organizations, positioning her as a driving force in leading the industry towards a more sustainable future. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx