Facebook Ads Bidding Strategies: Lowest Cost vs Highest Cost vs Minimum ROAS vs Cost Cap vs Bid Cap

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RESOURCES
Facebook Aggregated Event Measurement: https://www.pixelyoursite.com/aem
Daniel Pearson's tweet about Bid Caps:   / 1  
Your Guide to Facebook Bid Strategies:   / facebook-bid-strategy-guide  
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ABOUT ME:
Hey friends, I’m Dara. I’ve been in the marketing biz for over 6 years. I’ve worked in-house for a travel startup, launched several e-commerce brands, and worked agency-side on creative & paid social teams. Before that I dreamed of being a life-long humanitarian: I started my career abroad (lived in West Africa, India, AND Egypt!) and came back to my sort-of native New York City where I started (and flunked) my own business. Now I’m a Director of Paid Social at a fully-remote advertising agency. I’m probably living in an Airbnb right now :)

THIS VIDEO IS ABOUT
facebook ads bidding strategies, cost caps vs target roas, facebook ads cost caps, cost caps vs bid caps vs target roas

This channel is for anyone who wished they had a friend who could teach them Facebook Ads. I’ll show you the ropes, give tips & tricks, and share my favorite “blueprints” for success. Have a Facebook Ads question? ASK ME! Maybe I’ll even make a video for it...