Скачать или смотреть The Future of Web Development: AI, WordPress, and the Rise of Generative SEO

How is AI transforming web development — and what does it mean for WordPress, Shopify, and the future of digital experience?

In this episode of Martechify, host Ekaterina Konovalova talks with Fabio Fiss, Vice President of Digital Experience and Technology at Mod Op, about the biggest shifts shaping the modern web.

Fabio shares insights from two decades in web design and development, covering everything from AI-assisted coding and enterprise CMS evolution to security audits, platform choices, and the new frontier of Generative Engine Optimization (GEO).

Whether you’re a marketer, developer, or digital leader, this conversation will help you understand where the web is headed — and how to prepare your organization for an AI-first world.

00:00 – Why WordPress succeeded and how it must evolve
00:39 – Welcome to Martechify with Ekaterina Konovalova
01:01 – Fabio Fiss’s career journey to VP of Digital Experience
01:55 – Where web development is headed in 2025 and beyond
03:04 – Fabio’s favorite platforms: WordPress, Shopify, and Next.js
04:27 – Industry insights: travel, real estate, entertainment, and tech clients
06:30 – WordPress security, audits, and evolving enterprise perception
08:35 – How Mod Op helps clients choose the right platform
11:08 – Emerging features and multi-channel architecture trends
13:48 – Generative Engine Optimization (GEO) and AI-driven search
14:18 – The three pillars of WordPress success: UX, extensibility, community
17:58 – Closing thoughts and key takeaways

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