Women pay handsome men to wipe away their tears

(20 Feb 2016) JAPAN CRYING
SOURCE: AP HORIZONS, LIFESTYLE, HEALTH AND TECHNOLOGY
RESTRICTIONS: HORIZONS CLIENTS AND AP LIFESTYLE, HEALTH AND TECHNOLOGY CLIENTS ONLY
LENGTH: 5:39

AP Television
Tokyo, Japan – 17 February 2016
1. Mid of Chiba wiping away tears from woman
2. Close of hands and towel
3. Wide of Chiba wiping away tears
4. Various of women getting tears wiped away
5. Mid of Tsukasa Chiba an Ikemen (attractive male) of Ikemeso, talking to women
6. Close of hands holding a crying towel
7. SOUNDBITE: (Japanese) Mariko Morozumi, office worker, Honmono Research Laboratory:
"When an attractive man comes over it makes me feel happier and excited. But to have my tears wiped away makes me really shy. But when I started to feel emotions like being shy or excited, perhaps that's the stimulating effect this has, so I think it's a great service!"
8. Wide of women watching sad videos
9. Close of woman's face crying
10. Mid of women sitting watching sad videos
11. Close of computer playing videos
12. Close of woman's face
13. Tilt up from woman to video screen
14. Close of woman's eyes
15. Close of towel in hands
16. Mid of two women crying
17. Pan left from Chiba to woman watching videos
18. Close of Chiba watching videos
19. Close of woman's face and computer playing videos
20. SOUNDBITE: (Japanese) Tomoko Yokohama, office worker, Honmono Research Laboratory:
"It's not that there's anything sad happening to me. But watching scenes or words in those videos I became very touched, which is why I cried today. I feel refreshed now and that my stress has been released."
21. Wide of Chiba showing his Crying Therapist Qualification card
22. Close of Chiba's Crying Therapist Qualification card
23. Mid of women listening
24. Close tilt up from short story book to Chiba reading a story
25. Wide of the end of story telling
26. Close of woman nodding
27. Pan left from women listening to Chiba singing
28. Pan right of women listening to Chiba singing
29. Close of Chiba's hands
30. Wide of Chiba singing to women
31. SOUNDBITE: (Japanese) Tsukasa Chiba, Ikemen (attractive male), Ikemeso
"All the ikemen have Crying Therapist qualifications so we go to companies or medical facilities to spread the effects of crying. That's the kind of job that we do."
32. Wide of Hidefumi Yoshida, Founder, Ikemeso
33. Close of Yoshida
34. Wide of women talking with Yoshida
35. SOUNDBITE: (Japanese) Hidefumi Yoshida, founder, Ikemeso:
"When humans cry the frontal lobe of our brain is activated and serotonin from the brain stems are released. That results in a change in the human body. People's brains feel more relaxed because in the autonomic nervous system, the parasympathetic nerves are more dominant than the sympathetic nerves that control nervousness or excitement. This is how stress is relieved."
36. Close of woman listening
37. Wide of Yoshida talking
38. SOUNDBITE: (Japanese) Hidefumi Yoshida, founder, Ikemeso:
"Japanese people see crying as a negative thing. We think that we shouldn't cry in front of people. But now, we know that crying can help relieve stress. So we really want to spread these crying activities to everyone."
39. Wide of the end of Ikemeso session as everyone claps
40. Mid of office building exterior
41. Close of Honmono Research Laboratory 5th floor sign
42. Wide of office building exterior
LEADIN:
Japanese women are hiring attractive men to wipe their tears away.
The tear-jerking service is being offered to women in Tokyo offices as a means of relieving stress by giving them a shoulder to cry on.
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