Скачать или смотреть #005

Welcome back to the True True Podcast! A cozy space for honest, visual conversations about creativity, identity, and staying true to yourself.

Happy New Year! To kick off the year with the right mindset, we are diving into the story of KOI Thé. While many see just another bubble tea chain, KOI is a masterclass in long-term brand strategy and premium positioning. From its roots with the iconic 50 Lan in Taiwan to becoming a staple across Singapore and Asia, KOI’s journey is packed with lessons on consistency and "brewing" a successful career or business.

In this episode, I unpack KOI’s business model, their "Golden Bubble" marketing, and how they’ve maintained a premium identity in a crowded market. If you are setting your own New Year goals or looking for branding inspiration, this deep dive into one of Asia's most beloved beverage brands is for you.

👇 Timestamps:
00:00 - Highlights
00:25 - I’m finally back
04:14 - BBT time!
08:26 - Koi’s story
18:16 - More takeaways lol
21:50 - Future eps themes

🎙️ Hosted by Rachel | Instagram -   / welcome_to_rara_land  

📍 Filmed in Singapore
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