Скачать или смотреть Proof: Maximizing your Sales ROI requires Brand-building!

All marketers know we need to balance brand with performance goals, but some CMOs get nervous about decreasing ad spend and seeing fewer sales in the short-term. Our brilliant Managing Director, Talia Arnold, is here with proof demonstrating that building up future demand while driving immediate sales is imperative to long-term business growth.

Stay tuned for more clips from her recent live webinar with ‪@keends‬ coming soon!

Talia Arnold is the Co-Founder and Managing Director of Exverus Media, a three-time Ad Age Small Agency of the Year. In her 20 years of advertising, media strategy, and data analysis, Talia has secured long-term partnerships with growth-stage brands like Premier Protein & Dymatize, New Belgium & Bell's Brewery, MasterClass, and many more. While overseeing a dozen media planning & performance teams, Talia led the industry's democratization of data-driven measurement, launched Exverus’ in-house programmatic trade desk, and its robust retail media division. As a result of her leadership and creativity, Entrepreneur named Talia an Entrepreneur to Watch in 2019, and Adweek named her a Media All-Star in 2024. Learn more at www.exverus.com.