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Over 90% of startups fail — and it’s usually not because of competition or bad ideas.

In this video, I break down the real reasons startups fail and how founders can avoid the most common mistakes:

building products nobody actually wants

ignoring distribution and marketing

failing to hire and scale properly

making decisions without thinking in terms of expected value

These are the same principles I used while building and scaling a bootstrapped company from $0 to a $160M acquisition.

If you’re thinking about starting a business — or already building one — this video will save you a lot of time, money, and mistakes.

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