The Secret to Booking Meetings on LinkedIn: Personalized Videos

Discover the secret to booking more meetings with personalized videos in this episode of the SDR Game podcast. Join me as I chat with Kayla Cytron-Thaler, a Partner Development Manager at Drata, who has sent over 5,000 videos and books up to 200 meetings monthly using LinkedIn.

You'll learn key techniques for crafting effective prospecting videos, including:
- What to include in your videos and what to say
- When to send to maximize engagement
- How to personalize and stand out in a crowded marketplace

Kayla shares insights on integrating video in sales development, improving cold emails and cold calling effectiveness, and leveraging LinkedIn connections. Uncover strategies to engage prospects authentically and boost your sales pipeline.
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⁠Here's one example of a video that Kayla uses, and you can start using now.:
https://share.vidyard.com/watch/eiigc...

Connect with Kayla on LinkedIn:
⁠  / kayla-  


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Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  / ⁠⁠⁠⁠⁠⁠⁠⁠  

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Chapters

00:00 - Background
00:53 - Why Video Prospecting
02:45 - Effectiveness of Video Prospecting
09:18 - Video Creation Process
12:33 - Timing for Sending Videos
18:07 - Essential Video Elements
21:51 - Analyzing LinkedIn Profiles
23:50 - Creating Personalized Videos
25:57 - Using Personalized GIFs
27:28 - Video Creation Time Investment
28:45 - Conversion Rate Insights
29:34 - Common Video Prospecting Mistakes