QUICK AND DIRTY TUTORIAL ON AMAZON PPC | WAPI webinar with Rick Wong

🔵 QUICK AND DIRTY TUTORIAL ON AMAZON PPC
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Host – Alexander Fridman, CEO and Founder of company WAPI
Speaker – Rick Wong, a consultant and founder of SellerMetrics, a Tech-Enabled Amazon Consultantcy that helps sellers, vendors, and brand owners save time and money with advice and technologies.
👉 Visit Rick's website: https://sellermetrics.app
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⚡ Timeline of the webinar:
➤00:00:00 Opening
➤00:00:40 Introduction
➤00:05:35 About Rick Wong
➤00:06:32 Why to use Amazon PPC
➤00:08:56 1 Key metrics you must keep an eye on
➤00:11:57 Breakeven ACoS
➤00:13:50 Amazon Campaign Types
➤00:16:10 5 Steps to Optimize Amazon PPC Campaign
➤00:16:30 Step 1: block out the bleeders
➤00:17:20 Step 2: down bid high ACoS
➤00:18:25 Step 3: down bid above target ACoS
➤00:19:00 Step 4: up bid over optimized keywords
➤00:19:44 Step 5: add negative keywords
➤00:21:11 Common mistakes
➤00:25:28 Amazon PPC optimization on steroids
➤00:27:26 Discussion and % BONUS!

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