When should a company invest in data warehousing, and how to explain its benefits to executives?

In our ongoing series, our BI Consultant Lorenz Kindling discusses a question from the audience:

"1. What size of company typically starts investing in data warehousing?
2. Why do we need to have data warehouses or data vault in our business model?
3. How do you explain what a data vault does to someone who is not a daa expert, but more a commercial executive?"

Lorenz talks about what factors a company should consider when deciding whether to invest in data warehousing or data vaults, and how the benefits of these investments can be communicated to commercial executives.

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