Скачать или смотреть Why $9.99 Feels Cheaper Than $10

Why do companies price things at .99? It’s called “charm pricing” — a psychological pricing strategy that makes $4.99 feel significantly cheaper than $5.00. In this 30s explainer, see how left-digit bias, perceived value, and quick decision-making drive conversions in retail, e-commerce, and apps. Brands use .99 to trigger instant affordability, boost sales, and influence consumer behavior without changing product value. Quick tip: compare prices side-by-side — your brain focuses on the left digit first. Like this short if you found it eye-opening and share it with a friend who shops online! Keywords: .99 pricing, charm pricing, pricing psychology, retail strategy, consumer behavior. #PricingPsychology #CharmPricing #RetailTips