How to launch a jewellery business in India? | Ft. Aarjavee Shah

Aarjavee a beautiful designer and a model! Discussing, how she started a clothing brand after finishing her graduation in NIFT which turned up to be a contemporary Jewellery brand.

-How did she start?
-Difference between a jewellery business and jewellery design.
-How should a founder market the brand and their jewellery?
-How to sell globally?
-Does Indian audience really understand the meaning of designer artificial jewellery?
Etc

Watch this video, Part 1 in case you want insights regarding starting a jewellery business.

Part 2 we will cover “Fashion Modelling as a career choice” which will be launching soon.

Aarjavee :- https://www.instagram.com/aarjavee?ig...

Aneri :- https://www.instagram.com/mentoringby...

Leave a message on +91 91069 63619 incase you are looking for a fashion/ accessory brand consultant. Or Dm on Instagram.

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Timestamps:-

00:00 Introducing
7:22 How did you get an idea to start a jewellery brand?
7:55 How did she create her first jewellery collection? How did she source manufactures?
11:16 No sales on her brand launch
13:05 How the same products went out of stock
15:29 How to communicate with manufacturers and the importance of CAD designs.
17:47 How easy is it to find a trustworthy jewellery manufacturer?
21:05 Jewellery trading vs Jewellery design
25:41 Jewellery brand Basic Sales and Marketing strategy
30:42 What about Offline sales
34:45 How important is personal branding to achieve sales?
36:00 Aarjavee’s experience with Content creation for social media
40:13 Does Indian audience really accept artficial jewellery?
44:44 How about selling jewellery globally? And how to give your jewellery pieces to multi designer stores!
51:58 Occasions where Indians love wearing Aarjavee