Скачать или смотреть 🎨 The Aesthetic–Usability Effect | Why Pretty Design Feels Better

Your water backpack isn’t faster.
Your sneakers aren’t lighter.
But your brain swears they are.
Welcome to the Aesthetic–Usability Effect — the design principle that proves how beautiful products feel more functional, even when they’re not.
In this video, I break down how your brain links looks to performance — and how smart brands like Apple, Nike, and Lululemon use it to turn design into desire.
💡 You’ll learn:
Why people trust products that look good (even before testing them)
How “beauty bias” shapes user experience and perceived quality
What designers and founders can do to leverage it — without over-designing
⚡ Key insight: You’re not just selling products.
You’re selling perception.
💬 Do you think people buy looks or performance first? Drop your take below 👇
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