Скачать или смотреть IntelliJAMS EP 038: Everyone has a price tolerance

Alex and Adam walk into a bar… and leave with a pricing lesson.

In this episode, we unpack an unexpectedly deep lesson about pricing psychology, brand perception, and willingness to pay—all sparked by buying matching Shellback Tavern hats during a team offsite.

Let's explore how people subconsciously set price thresholds (“over/under”), how context and hype shape perceived value, and why pricing decisions depend heavily on who you’re selling to—not just what you’re selling. From iconic bar merch to Disney bubble wands and Black Friday shoes, this conversation breaks down why price is both art and science.

If you care about product pricing, brand strategy, or go-to-market decisions, this jam is for you.

Time Stamps:

00:00 – Monday jam & the Shellback Tavern hat origin story
00:42 – Why these hats are iconic in South Bay LA
01:36 – Walking into a bar filled with hundreds of hats
02:12 – The “over/under” pricing instinct
02:57 – Setting subconscious price thresholds
03:31 – When price is wildly outside your mental range
04:52 – The actual hat price (and why it felt like a steal)
05:45 – Context changes willingness to pay
06:33 – Bartender insight: selling hundreds of hats per day
07:45 – Pricing for the superfans vs. the group tagging along
08:49 – Brand vs. commodity pricing
09:19 – Hype, demand, and where customers come from
10:41 – Shoes, sales, and personal price ceilings
11:33 – Ice cream, ecosystems, and situational value
12:17 – Disney bubble wands and emotional pricing
13:03 – A Disney pricing hack
13:12 – Final takeaway & audience question