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The full marketing guideline for BFCM weekend for ecommerce brands!
I hope you're sane and start preparing for it in October! While other brands are blasting and batching, focused only on paid channels, you've already outsmarted them by being here. I commend you to take email marketing very serious, especially this time, as this will constitutes a hefty portion of your brand revenue. Not only during BFCM, but the whole year throughout, back-to-back.
If you treat klaviyo - or whatever your ESP is - like another app, it'll pay like an app.
So let's get it dilled in, or you'd just better lit your money on fire!
Now, this video is essentially sliced up into 4 main sections:
1. 2020 stats
2. October best preparation strategy
3. November (your VVS calendar)
4. What to do after BFCM promo

If you don't have time or resources to set this whole thing up, can reach out to my agency.
Coyotiz will get all the 4 stages done and you'll be full ready for holidays
You can send your message here:
LI -   / daniillit  
GM | [email protected]