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Grand Brulot a New Spin on Cognac | How to BUILD a Brand with Francisco Tonarely

Link to full episode:    • Grand Brulot a New Spin on Cognac | How to...  

I had a great conversation with Francisco Tonarely, Co-Founder, President & CEO of Distillier LLC Grand Brulot, VSOP Cognac & Café Liqueur. Francisco knows the power of marketing, I found Francisco’s story INSPIRING, POWERFUL & INSIGHTFUL. His latest venture Grand Brulo, is a BRILLIANT new product, and the story of the struggles and triumphs of creating it are a tribute to the entrepreneurial spirit.

As the first ultra-premium French VSOP Cognac 80 proof coffee spirit, made in France, Grand Brulot revives an over two-hundred year old French tradition where rich coffee was blended with Cognac to create an exquisite tasting drink: The Brulôt. As a result of the company’s attention to detail and respect of French heritage, Grand Brulot has become a staple at some of the best restaurants in the US and globally, and has been featured in the New York Times, Haute Living, and Cigar Aficionado, as well as numerous websites devoted to the spirits and restaurants industries. While launching a brand is never easy, Francisoco shares his insight into how it's NEVER THE “RIGHT TIME” to do anything in life, you just have to go for it!

Francisco is a seasoned professional with years of experience. He has learned many things over the years, especially about PERSONAL COMMITMENT AND PLAYING THE LONG GAME. He has been on both sides of the table, working in executive management and as an entrepreneur in the US, Europe, and Latin America. Francisco is passionate about the work he has done for all types of products from the consumer goods industry, with a focus on specialty foods and spirits.

Notably, he served as a US Consultant for MEC3, a global leader in the production of ingredients for gelato and pastries, Francisco has also held numerous high-level management positions with other industry-leading companies, including Stock Spirits Group USA, Seagram Spirits and Wine Group, Bacardi International and Brand Equity Partners Inc.

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Connect with Francisco Tonarely: grandbrulot.com
Instagram: @grandbrulot

ABOUT MATT
Digging In is a podcast that uncovers the secrets to success in life, business, and health. In this weekly show, Matt Rosenthal, CEO and seasoned entrepreneur digs in with guests as they share powerful stories about what it takes to be a success. Everyone has untapped potential, and this podcast delivers a roadmap that will inspire, motivate and educate you on your personal journey.

Matt Rosenthal is the President and CEO of Mindcore Technologies. In this position, Matt provides his clients with creative and transformative technology solutions. His passion and experience have a substantial impact on the businesses he works with. Matt also prides himself on being a trusted advisor to his clients as he delivers high-impact and creative ideas, strategic guidance, and thought leadership. Matt's fulfillment as a business owner and advisor lies in the satisfaction he feels when he has made a difference and truly helps others.

Visit https://mind-core.com for more information.
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