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Navigating the Challenges of Next-Gen TV Infrastructure | IBC 2025 Panel

In this insightful discussion, industry leaders explore the operational and strategic challenges of upgrading to next-generation TV infrastructures.

FX Digital shares expertise in Connected TV app design and the ongoing challenge of ensuring service compatibility with legacy consumer devices. MwareTV and SmartLabs bring their extensive experience in helping service providers transition through evolving technologies — highlighting how AI can be leveraged to enhance network efficiency, user experience, and customer care.

As Smart TVs continue to serve audiences long after manufacturers stop delivering updates, this session examines how the industry can bridge innovation with accessibility to maintain service quality at scale.

🎥 Recorded live at IBC 2025
Moderator: Ian Nock — Managing Consultant, Vice Chair of the IET Media Technical Network, and Managing Consultant at Fairmile West

Panellists:
• Matthew Duhig — Co-Founder & Managing Director, FX Digital https://www.linkedin.com/in/matthewduhig/
• Cees van Versendaal — COO, MwareTV
• Gary Hamer — Chief Commercial Officer, SmartLabs

Explore our services: https://fxdigital.uk
🚀 Check our CTV Test Automation Services on: https://fxdigital.uk/service/connected-tv-...