Скачать или смотреть Email Design Tips: Do Some Design Golf and Sample Email Review | GetResponse Email Marketing Webinar

Your email design plays a critical role in the success of your email marketing campaigns. It is one of the first things that will capture your audience’s attention, which can be a reason for the viewer to either leave or continue reading your email.

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So, how can you design your emails better?

In this video, Matthew Smith discusses the second email design tip, which is to do with some design golf. In addition, he gives a review on some emails that he thinks have some problems in terms of their designs -- too much centered text and too much going on. Finally, Mathew shares his recommendations on how to optimize and improve the design of those sample emails.

In golf, success is determined by the lower score. This scoring method is the basis of the idea of doing some design golf for your email, which basically means to get the lowest score of differences in your email design by reducing the number of fonts, number of colors, etc.

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From header to footer, your email layout should stand out and grab the attention of your target audience. And one way to do that is to optimize the design of your email campaigns. That is the purpose of this video series, to give you tips and best practices on how to design your emails to get higher open rates, motivate clicks, and fuel sales.

Matthew Smith is the co-founder of Really Good Emails, the largest email marketing community on the planet with over 4,000+ handpicked collections of the best email samples.

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