Скачать или смотреть Marketing and Business Planning with Patrick Byers

Successful planning is key to a successful farm. In particular, developing a business and marketing plan is critical. This class emphasizes the business planning process and uses direct marketing as a model to chart success. The instructor is University of Missouri Extension horticulture field specialist Patrick Byers.

0:00 Welcome
5:51 Outline
7:14 Introduction and reality check
12:01 Identify issues
15:02 Review history and take stock of your current situation
27:15 Clarify your vision, develop a mission statement, and identify goals
35:52 Strategic planning and evaluation
1:53:03 Present, implement, and monitor your business plan
1:53:30 Resources
1:55:05 Conclusion

Resources
https://attra.ncat.org/topics/busines...
https://attra.ncat.org/product/agricu...

This work is supported by BFRDP grant 2019-49400-30461 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture.