Follow the Data or Stay on Brand? A DEI-Focused Digital Strategist’s Dilemma

Описание к видео Follow the Data or Stay on Brand? A DEI-Focused Digital Strategist’s Dilemma

Striking a balance between responding to what data tells you about your fan base’s desires and staying true to your brand identity is a constant issue for digital strategists, in the FAST world as much as any other part of the media ecosystem. It can be especially difficult for a company like Fuse Media, with its stated mission of telling positive stories for diverse audiences, when the analytics say “more true crime” or “be more like TMZ.” Fuse Media VP, Digital Strategy Rashaun Hall explains how he walks this tightrope in this discussion with Media Cartographer Evan Shapiro at Streaming Media NYC.

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