Скачать или смотреть How to market a city with strategy, storytelling and soul

Marketing a product is one thing. Marketing an entire city? That takes strategy, storytelling, and no small amount of soul.

As Bradford enjoys its spotlight year as UK City of Culture 2025, and Hull reflects on the legacy of its 2017 reign, this session brings together marketers, community storytellers, and strategists who’ve been at the heart of culture-led transformation projects.

This thought-provoking webinar celebrates two Yorkshire cities, exploring how they built brand identity, engaged communities, attracted new audiences, and left a lasting legacy far beyond the final curtain call.

We unpack how you position a ‘place’ – to locals, tourists, media, funders, and sceptics. We explore what happens when perception shifts, and how culture can be a catalyst for civic pride, investment, and real change.

Whether you work in place branding, culture, tourism, marketing, local government or community outreach; or you’re just fascinated by the power of narrative to shape a place – this session is packed with ideas you can take back to your own work.

Why watch the webinar?
● Fresh perspective on city-wide marketing and cultural branding
● Insights into audience engagement at both local and national levels
● Lessons from real-world campaigns, including Bradford 2025 and Hull 2017
● Actionable advice for marketers working in culture, tourism, and place-making