Скачать или смотреть Connecting the cross-channel customer experience

More and more, consumers interact with eCommerce brands on a multi-channel basis, switching instinctively between emails, mobile apps, bricks-and-mortar, social media and websites. In fact, Forrester research shows that consumers use more than four devices each day. And whilst many marketers think about channels separately, consumers expect a single cohesive experience that transcends channels.

So it's important for businesses to connect the dots between their channels to provide customers with a consistent and tailored customer experience.

Together with Censuswide, we polled 2000 consumers across the UK to find out how many channels shoppers interact with before making a purchase, how different channels fit into the customer journey and what consumers want to see from a cross-channel customer experience.

Read the full report - https://www.freshrelevance.com/resour...

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#freshrelevance helps marketing, CRM, eCommerce and merchandising teams deliver personalized customer experiences across web, email and app with an extensive set of solutions, integrations and intuitive UI. Our versatile personalization and decision engine integrates with your stack and can be used across teams. We enable you to design and execute highly effective personalization campaigns from start to finish - no technical expertize needed. Functionality includes cross-channel experiences, product recommendations, triggered emails, behavioral targeting, social proof, testing and optimization and much more.

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