Mastering Web Presence: Beyond Just Having a Website - Ep. 56

Mastering Web Presence: Beyond Just Having a Website - Ep. 56

Join hosts Erica Mackay and Alex Bilney as they welcome web expert Jamie Forster to the Giraffes Don't Eat Steak podcast.

In this episode, they challenge the notion that everyone needs a website and explore how to create an effective online presence.

Jamie shares his journey from financial markets to web development, offering insights on cold-calling, relationship-building and choosing the right digital platform for your audience.

Discover why authenticity is crucial in business relationships and how to handle objections positively.

The trio discusses common pitfalls in website creation and the importance of focusing on customer needs. Whether you're a business owner, marketer, or entrepreneur, this episode offers valuable advice on optimising your digital strategy and connecting with your audience effectively.

Tune in for practical tips, thought-provoking discussions, and a fresh perspective on web presence in today's digital landscape.

Key points:

Jamie's journey from financial markets to web development

The myth that everyone needs a website

Choosing the right platform for your audience

The importance of authenticity in business relationships

Handling objections and turning 'no' into opportunities

Creating websites that serve customer needs

The value of giving clients control over their websites



Guest information:

Jamie Forster is a web expert and founder of Motley, a web development company. He has been coding since childhood and transitioned from financial markets to web development in 1999. Connect with Jamie here:   / jamieforster   and here: https://www.motley.co.uk/



Episode highlights with timestamps:

[00:01:29] Jamie's career journey

[00:02:46] Do all businesses need a website?

[00:04:20] Determining the purpose of a website

[00:05:06] Focusing on the audience, not the owner

[00:06:24] Handling objections positively

[00:08:30] Key questions to consider when creating a website



Quotable moments:

"Not everyone needs a website. There's a lot of bluster in my side of the business." - Jamie Forster

"Marketing is about building conversations." - Jamie Forster



Actionable tips:

1. Determine if you really need a website or if another platform suits your audience better

2. Focus on what your customers want to do when creating your online presence

3. Be authentic in your business relationships

4. View objections as stepping stones rather than roadblocks

5. Give clients control and access to their websites



Connect with Jamie Forster on LinkedIn or visit www.motley.co.uk to learn more about effective web strategies for your business.




Erica:   / erica-mackay  
Alex:   / alex-bilney  

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