Melt | Episode 12 | Anand Mahindra (Chairman, Mahindra Group)

Описание к видео Melt | Episode 12 | Anand Mahindra (Chairman, Mahindra Group)

Be it chairing a $21 billion (in revenue) conglomerate, or investments across numerous 'passion projects', Anand Mahindra believes that brands are an accumulation of stories, and hence, should have a strong narrative.

This rare conversation with Anand Mahindra (Chairman, Mahindra Group) aims to understand the industrialist's marketing mantras, and why he does what he does.

Melt airs on WION at the following times:
Saturday at 11:30am
Sunday at 10:30am

Get Ready To Melt

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