ARE ADVAN WHEELS REALLY WORTH THE MONEY?

INTRO 0:00
ORIGINS OF ADVAN WHEELS 0:26
WHAT MAKES ADVAN SO GOOD 1:18
ADVAN'S SUCCESS IN MOTORSPORT 2:07
ADVAN'S ICONIC WHEEL MODELS 2:49
ADVAN'S IMPACT ON CAR CULTURE 4:12
THE FUTURE OF ADVAN WHEELS 5:12

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Advan is a name synonymous with high-performance wheels, particularly in the world of motorsport and JDM (Japanese Domestic Market) culture. But how did Advan become the legendary brand it is today? To understand that, we need to go back to the 1970s when the brand was first established under the Yokohama Rubber Company, one of Japan's leading tire manufacturers.

Yokohama, founded in 1917, was already well-known for producing high-quality tires, but they saw an opportunity to expand into the performance wheel market. In 1978, they introduced the Advan brand, with a focus on developing wheels that combined lightweight construction with high strength, specifically designed for racing and high-performance applications.

over the years, Advan wheels have become a staple in motorsport, particularly in disciplines like touring car racing and rallying. The first Advan wheels were made using traditional manufacturing methods, but as technology advanced, so did their wheel production techniques. This included the adoption of advanced forging and flow-forming processes, which allowed Advan to create wheels that were not only lighter but also stronger than their competitors.

One of the first major successes for Advan was the RS series, introduced in the 1990s. The RS wheels were known for their distinctive multi-spoke design, which offered a perfect balance between aesthetics and performance. These wheels quickly became popular among both professional racers and car enthusiasts who wanted a strong, lightweight wheel for their street cars.

The late 90s and early 2000s saw the introduction of other iconic Advan models, such as the Advan RG, which featured a bold, aggressive design with thick spokes and deep concave faces. The RG series was particularly popular in the drifting community, where the wheels' strength and lightweight construction made them ideal for the high-stress demands of the sport.

Advan has built a legacy on quality, performance, and style, and they continue to innovate and push the boundaries of wheel design. As car technology evolves, Advan remains at the forefront, developing wheels that meet the demands of modern high-performance vehicles.

The future for Advan looks bright, with continued involvement in motorsport and a commitment to producing wheels that are not only beautiful but also engineered to the highest standards. As long as there are car enthusiasts who value performance and quality, Advan wheels will remain a key player in the aftermarket wheel industry.


Advan’s reputation in the world of motorsport is well-earned. Their wheels have been used in various racing series, including the Super GT, World Rally Championship (WRC), and Touring Car Championships. One of the key factors behind Advan’s success in motorsport is their commitment to innovation and continuous improvement. Each wheel design undergoes rigorous testing, including simulations and real-world testing under extreme conditions, to ensure they can withstand the demands of racing.

Their presence in motorsport not only solidified Advan’s reputation for quality but also provided them with valuable feedback that was used to improve their commercial products. This close relationship between racing and product development is a hallmark of the Advan brand.

So why choose Advan wheels? It’s simple—they offer a perfect blend of performance, style, and heritage. Whether you’re building a track car, a street machine, or just want to add a touch of motorsport pedigree to your ride, Advan wheels deliver. Their history in motorsport, combined with their commitment to quality and innovation, makes Advan a brand that you can trust to perform and look good doing it.