Скачать или смотреть Redefining Customer Segmentation Models

The session covers the history of market segmentation, the difference between market and customer segmentation, and highlights real-world examples from various industries.

The discussion emphasizes the importance of understanding the customer beyond basic demographics through behavioral-based segmentation. This approach allows businesses to cater to individual customer needs more effectively, leading to better marketing, product development, and customer satisfaction.

Join us for an engaging analysis and practical examples on how to implement these strategies in your business.

00:48 Understanding Customer Segmentation
01:42 Historical Context of Customer Segmentation
04:46 The Importance and Aim of Customer Segmentation
06:04 Types of Customer Segmentation
07:06 Challenges and Strategic Questions in Segmentation
08:09 Industry-Specific Segmentation Approaches
09:37 General Segmentation Methods
15:01 Behavioral-Based Segmentation
15:10 Interview with Behavioral Analyst Jessica
15:43 Behavioral Segmentation in Practice
19:57 Examples and Applications of Behavioral Segmentation
29:33 Challenges and Limitations of Current Segmentation Methods