Marketing Myths: Is 'Zero Budget' Marketing Realistic or a Misleading Concept?

In this episode of TekTalk, Lilian Abirika sits down with ‎‎@miltontutu8023  , a seasoned marketer, to discuss practical marketing strategies for startups. Milton shares his insights on how to navigate the complexities of marketing, emphasizing the importance of market research, customer retention, and the power of content over algorithms.

They also tackle the myth of zero-budget marketing and why understanding where your customers are is crucial for success.

Highlights:

• Importance of market research and understanding customer behaviour

• Strategies for marketing with a limited budget

• How to prioritize the right marketing channels for your business

• Common mistakes startups make in marketing

• The significance of building your brand beyond social media platforms