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When real estate agents don’t have enough leads, there are only two ways to get more: create them or buy them. They are created through prospecting and marketing and bought through third-parties. While prospecting and marketing is a tried and true method, online leads are growing in popularity for real estate agents. There is a pretty simple reason: they have the possibility to be reasonably cheap, easy to implement, and can scale quickly.

Most online leads are “top of the funnel” leads. This means that the leads that are generated are still in the curiosity stage of their buying or selling process. They will require more frequency and intensity of conversation to convert them over time. A more expensive, yet valuable option, is to purchase warm connections and even appointments. These are a great option for agents that are willing to pay a
higher rate per lead that may be closer to transacting.