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Why has Red Bull poured over $5 BILLION into Formula 1, sent a man to the edge of space, and built a 21-million-subscriber YouTube empire of extreme stunts?

From iconic F1 victories with Max Verstappen and Sergio Pérez to jaw-dropping events like Felix Baumgartner’s record-breaking space jump, Red Bull’s strategy goes far beyond selling energy drinks.

This isn’t just a beverage company—it’s a global marketing powerhouse, as envisioned by its late founder, Dietrich Mateschitz. Discover how Red Bull turned stunts, sports, and spectacle into a marketing empire, creating events so spectacular that millions watch voluntarily.

From racing tracks to the skies, Red Bull didn’t just buy ad space—they built a brand impossible to ignore. Watch to find out how they redefined marketing and dominated the world of sports and entertainment.

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