Скачать или смотреть Audiobook Summary: Selling the Invisible (English) Harry Beckwith

Services make up a substantial and expanding part of the contemporary economy. However, marketing them effectively remains unclear. "Selling the Invisible" (1997) offers advice on promoting intangible services, covering establishment of a marketable service company and its subsequent advertising and promotion.Before becoming a respected speaker on sales and marketing, Harry Beckwith had a prosperous marketing career. He delivers lectures to employees of major companies and Ivy League students, and is renowned as an exceptional public speaker. He is the author of five best-selling books, such as Selling the Invisible and Unthinking.Marketing & Sales, Communication Skills, Management & Leadership
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