Скачать или смотреть What's new in 6th edition? Professor John Fahy

John Fahy is Professor of Marketing at the University of Limerick, Ireland. He is also the author of Foundations of Marketing with David Jobber. In this Q&A, Professor John Fahy discusses everything you need to know about this textbook.

About Foundations of Marketing:
Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy.

Available with McGraw-Hill Education’s Connect, the well-established online learning platform, which features our award-winning adaptive reading experience as well as resources such as simulations to help faculty and institutions improve students outcomes and course delivery efficiency.

Learn more about Foundations of Marketing: (https://www.mheducation.co.uk/foundat...)
Learn more about Connect: (https://www.mheducation.co.uk/connect)