Скачать или смотреть Can Email Writing Change Your Career?

Lauren Gibson is a ghostwriter and email marketer helping agency owners and coaches grow their businesses through content. She’s the founder of the “Connections” newsletter and writes daily on LinkedIn about business, brand building, and the future of work.

But she didn’t start in marketing. From navigating Egyptian taxis without GPS to landing meetings with Ethereum’s co-founder, Lauren’s path has been anything but linear. In this episode, she shares how writing in journals, essays, and LinkedIn posts helped her transition from Web3 startup chaos to a thriving solo business.

Lauren opens up about losing her job, journaling through uncertainty, and the power of experimenting until something sticks. She breaks down how she used content to attract clients, build authority, and monetize her writing skills. If you’ve ever felt stuck in your career or unsure how to sell what you know, this one’s a must-listen.

Key Takeaways

Writing got Lauren into Georgetown and into business
She used journaling to find clarity and direction
LinkedIn content brought in warm leads and referrals
Starting a newsletter helped her test her voice and niche
Her first three clients came from one LinkedIn post
Community and connection were core to her growth
AI is helpful, but human-first writing still matters
Ownership is more than Web3 — it’s choosing your work
She made past income back within two years
Your story is your most valuable business asset

Timestamps

00:00 Lauren’s wild path: from nomad life to email marketing
02:53 How writing got her into Georgetown’s MBA
06:14 From teaching English to Web3 and Joe Lubin
09:03 The power of networking and warm intros
12:02 Why Web3 ideals matter more than the tech
14:51 Depression, reflection, and finding her voice
18:01 The first step: writing daily and announcing a business
20:55 Building a newsletter and community from scratch
23:57 How The Artist’s Way helped her show up daily
26:55 Leveraging LinkedIn to test and grow ideas
29:54 Losing a job, moving home, and finding stability
42:11 Writing opened up new roles, even big four intros
44:25 Why Lauren avoids over-relying on AI
46:24 From pro bono clients to a paid, growing business
50:40 Who she works with now and what she offers
53:26 Legal risks of AI-generated writing
1:00:41 You own the IP — your story, your face, your words

Resources

The Artist’s Way by Julia Cameron: https://juliacameronlive.com/the-arti...
Connections Newsletter by Lauren Gibson: [VERIFY: insert correct link if known]
Lauren on LinkedIn:   / linkwithlauren  
Remarkable Tablet: https://remarkable.com/
Shield Analytics: https://www.shieldapp.ai/
AuthoredUp: https://authoredup.com/
Claude by Anthropic: https://claude.ai/


Additional Resources

Start writing online today with my Free AI Writing Roadmap course: https://aiwritingroadmap.com/

Connect with Jack on LinkedIn:

  / jackwrites  

Like and Subscribe to the It Pays to Write Podcast on your favorite platforms:

Spotify:
https://open.spotify.com/show/5tiiZAc...

YouTube:
   / @itpays2write  

Substack:
https://itpaystowrite.substack.com/s/...

Apple:
https://podcasts.apple.com/us/podcast...