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Episode 1: Ayurvedic Beauty Wisdom and the Modern Woman with Kavita Khosa, founder of Ayurvedic beauty brand Purearth

Ancient Vedic texts talk about the Solah Shringar or the 16 steps of beautification that are laid out for a woman. Flowers in her hair, jewelry, mehendi, kajal, you get the point. Oral history passed down generations have endless recipes for glowing skin, luscious hair, tender hands, and even a slim waist after delivery.

But does the modern Indian woman have the time for it all? What does beauty mean to her? Does she really want to look ""celestial"" or downright sexy? With the world at her fingertips, she can choose to buy a serum from Germany, a sheet mask from South Korea and a moisturizer from Switzerland. So is Ayurvedic beauty still relevant or does it hold within, the wisdom of the ages passed incomparable to fleeting beauty trends?

Joining us today, on The India Edit is Kavita Khosa, founder of one of my favorite beauty brands, Purearth, as we discuss Ayurvedic beauty wisdom and the Indian woman.

Produced by Mira Kapoor
Stories by Joseph Radhik

0:00 Introduction
1:44 A - Beauty
5:51 Ayurveda & Modern Research
8:54 Argan Oil v/s Gutti ka Tel
10:28 Creating an Ayurvedic Luxury Brand
15:08 Can Ayurvedic Beauty address contemporary concerns?
19:30 What does the Modern Indian woman want?
21:59 5,4,3,2,1

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