The Man Who Brought Cashmere Back (And Saved Italy)

Design Stories presents: Brunello Cucinelli

website: https://shop.brunellocucinelli.com/it...

Brunello Cucinelli, born in 1953, is a renowned Italian entrepreneur and fashion designer. Founder of the eponymous luxury brand in 1978, he revolutionized the fashion world with his cashmere garments. Cucinelli is known for his unique business philosophy, which combines high-quality production with strong work ethics and a commitment to social responsibility. His company, located in the medieval village of Solomeo, has become a symbol of artisanal excellence. He has received numerous awards for his contributions to fashion and the well-being of workers, maintaining a humanistic vision of capitalism.

Video chapters:
0:00 I always wanted and recommend
1:44 Because I always thought
4:21 Image of a product
6:44 I wanted to do something made in italy
8:07 For the culture of human
10:45 The honorable merchant
13:33 Two big problems solved
16:50 Beautiful very inspiring
19:59 Only with science is not possible
22:54 Here we have to come back a little bit
25:32 Vitruvius says
30:41 Don't worry about that

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Books of Brunello Cucinelli:
📚 Il sogno di Solomeo. La mia vita e l'idea del capitalismo umanistico: https://amzn.to/4bWtS8i
📚 Solomeo: Brunello Cucinelli - A Humanistic Enterprise in the World of Industry: https://amzn.to/3Wim4bg
📚 Brunello Cucinelli Spa: Il re del cashmere: https://amzn.to/3WhMsSA

Video Sources:
🎬 La disciplina secondo Brunello Cucinelli:    • La disciplina secondo Brunello Cucinelli  
🎬 SOUL (TV2000) - Brunello Cucinelli:    • SOUL (TV2000) - Brunello Cucinelli  
🎬 10 minutes to inspire - Intervista a Brunello Cucinelli:    • 10 minutes to inspire - Intervista a ...  

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Design Stories is an educational channel that collects interviews with
the most important product designers, summarizing their design philosophy.
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Branding, Video Editing - Mattia Broili | [[email protected]](mailto:[email protected])

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