Google Core Update 2024: March Core & SPAM Updates - State Of Search

Описание к видео Google Core Update 2024: March Core & SPAM Updates - State Of Search

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Google Spam Update Release Note: https://blog.google/products/search/g...


In this episode of 'The State of Search', host Alejandro Meyerhans discusses the ramifications of the recent Google core and spam updates that began rolling out two days prior to recording. The update targets scaled content abuse, including AI-generated content and expired domain abuse, raising questions about site reputation and the effectiveness of these measures. Meyerhans expresses skepticism about Google's ability to control such SEO strategies, citing past statements about expired domains now contradicted by recent action. Through examples and analyses, the video scrutinizes the actual impact of Google's updates on search quality and SEO practices. Meyerhans advises a cautious, informed approach to SEO, advocating for quality content, efficient site design, and reputable backlinks. The discussion highlights Google's challenges in improving search outcomes and provides pragmatic advice for web creators navigating the SEO landscape post-update.

00:00 Introduction and Welcome
00:15 Understanding Google's Core Algorithm Update
00:37 Impact of AI on SEO
01:09 Exploring Site Reputation Abuse
01:31 The Issue with Expired Domain Abuse
02:17 Google's Contradictory Statements on SEO Value
02:43 The Aftermath of Google's Update
03:21 Understanding the State of SEO
03:32 The Impact of Google's Algorithm on Search Quality
04:19 The Importance of Quick Reaction and Adaptation in SEO
05:13 Keeping Up with Google's Core Updates
08:36 The Reality of Google's Link Spam Update
09:19 The Importance of Site Speed in SEO
12:24 The Impact of Google's Helpful Content Update
13:57 The Truth about Google's EAT Guidelines
21:38 The Importance of Crawl Budget in SEO
28:13 Conclusion and Final Thoughts

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