Скачать или смотреть From Psychology to Product Leadership at Playtika | Gili D’Angeli x Product Builder Podcast (Hebrew)

Can a psychology-trained product manager turn a “home-design” app into a revenue-driving mobile game?
In this Hebrew-language episode of the Product Builder Podcast, I sit down with Gili D’Angeli, Product Manager at Playtika, to unpack the product decisions that boosted retention by double-digit percentages.

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🎧 What you’ll learn
• Career pivot: How Gili moved from marketing research to mobile-gaming PM in just 3 years.
• Player psychology: Designing for women who don’t identify as “gamers.”
• Product economics: The scoring tweak that lifted Day-2 retention by 10–16 %.
• Stakeholder hacks: Selling bold ideas inside a billion-dollar gaming studio.
• Data-driven discovery: Turning qual + quant insights into a growth flywheel.

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🕒 Timestamps

0:00 Intro & Gili’s non-traditional path
1:30 “Everyone wants PM experience—how do you get it?”
7:55 User research insight: “It’s not a game, it’s design school”
19:27 The scoring overhaul that spiked retention
31:45 Long-term retention & economy redesign
42:00 Top product-management skills for 2025
45:20 How to break into PM roles at Playtika

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💡 Episode in Hebrew | English auto-captions available
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📱 Listen on the go: Spotify ▸ [link] | Apple Podcasts ▸ [link]

👇 Drop your biggest takeaway (or question for Gili) in the comments—let’s keep the discussion rolling!