Скачать или смотреть One Person Show to Full Sales Team in 120 Days

Want a roadmap for your business? Book time with me here to get yours: https://shorturl.at/STQXB

We rebuilt a countertop business in 120 days - from owner burnout to a company that runs on autopilot. In this final cut, we break down the exact moves: the audit that found hidden profit, the CRM we installed, the admin that stopped leaks, the sales hire + comp plan that unlocked growth, and the capacity upgrades that made it all stick.

What you’ll learn (and can copy today):

The 4 Levers: Mindset → Systems → People → Vision

The audit that revealed “more profit than the bank balance showed”

Why we ditched the first tool and landed on a CRM the team could live in

Admin position structure: speed-to-lead, estimate send time, deposit collection, zero lost tasks

Sales hiring that works: real base + tiered commission on collected revenue

Capacity before campaigns (avoid selling what you can’t deliver)

The real-world payoff: owner time back and capacity for scale

Want a roadmap for your business? Grab a quick call below. Tell us your #1 bottleneck. We’ll show you the first lever to pull. No pressure, just clarity.
👉 https://shorturl.at/STQXB

Chapters:
00:00:00 — 120-Day Rebuild

00:02:00 — Why she brought us in (time freedom & relationship)

00:04:02 — The Operator Trap + our 4 Levers (Mindset, Systems, People, Vision)

00:04:59 — Step 1 begins: Full audit of workflows (beyond P&L)

00:05:30 — Audit surprises: hidden profit & cash-collection chaos

00:06:27 — Mindset shift: separate “me” from “the business”

00:07:36 — Ana’s origin story (dad’s shop, bad partner, jumping in)

00:09:02 — Year 1 reality: “emotional hell” & building client flow

00:11:00 — Branding/marketing push (social + website)

00:12:36 — Problem #2: organization meltdown while volume grows

00:15:52 — Why sales alone doesn’t fix back-end gaps

00:18:02 — Burnout, perspective, and recognizing wins

00:23:12 — How to get the roadmap for yourself

00:30:02 — Systems: choosing software the team can live in

00:31:11 — Testing multiple CRMs; first pick fails fast

00:32:22 — Housecall Pro + SOPs (customer journey standardized)

00:33:10 — The fear hurdle: investing to grow

00:35:07 — “Two-week Italy” test: business runs without owner

00:36:19 — People (Lever #3): hiring an Admin (why & what they own)

00:40:00 — Letting go: the work-phone handoff

00:46:05 — Speed-to-lead and routing every inquiry to Admin

00:46:54 — Live/die by the CRM; SOP training & mock runs

00:47:55 — Visual organization appears (pipeline/whiteboard)

00:49:16 — Culture & comp: making the Admin role “sticky”

00:52:10 — Next hire: push to add a dedicated salesperson

00:54:35 — Landing the rock-star closer (industry experience)

00:55:07 — Pay for competence (and why it pays back)

00:56:11 — Selling the opportunity/vision to top talent

01:01:00 — Sales comp design: real base + tiered commission on collected

01:03:15 — Capacity before campaigns: open the back of house

01:06:05 — Don’t starve the closer: flood with leads

01:06:38 — Proof moment: 65-home contract lands

01:07:04 — Cross-trained production hire; installs covered

01:07:47 — Life after changes: time off, new owner role

01:09:17 — Live close on camera + bigger deposit

01:11:24 — Shop tour

01:12:25 — Customer journey: pick stone → template → fabricate → install

01:13:39 — Design POV: “marrying it all together”

01:14:21 — Custom fabrication vs. big-box limitations

01:15:36 — Vision: grow team; toward full-service offering

01:16:46 — Lever #4: Vision recap + how the 4 Levers compound

01:18:09 — Takeaways for solo owners: find partners, not just hustle

01:18:28 — Final notes