Performance Marketing Ft. Ammar Hassan Former CMO of DARAZ & OLX | DigiTales Episode 116

Former CMO of Daraz & OLX Mr. Ammar Hassan sits down with Faizan (DigiTales) to share his marketing experience and also discussing the insights of marketing and its types

#ammarhassan #daraz #olx #cmo #digitales

00:00 - 01:58: Walk through Marketing Concepts

01:59 - 07:45: Performance Marketing: Why is it so hot?

07:46 - 12:16: Difference between tactics and strategies.

12:17 - 19:30: The 4 P's of Marketing and how 3 of them don’t exist anymore

19:31 - 23:00: What does digital consumption look like?

23:01 - 31:35: E-commerce and FMCG Marketing Fundamentals: Core principles in these sectors.

31:36 - 39:32: AI and Emerging Technologies role in customer acquisition and retention.

39:33 - 45:44: Influencer Marketing: Discussion on effectiveness and ethics.

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Performance Marketing Ft. Ammar Hassan Former CMO of DARAZ & OLX | DigiTales Episode 116