Скачать или смотреть How to fix your Bounce Rate in 2020 using Google Analytics

Bounce Rate is the term used to describe when someone comes to your site, and doesn’t interact at all. This includes if they sit there with the site open for 30 seconds, or even hours. If they leave without interacting, it’s a bounce. A high bounce rate means a lot of people are leaving your site, which usually isn’t something you want.

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Bounce Rate is a critically important factor in whether your site is ranking high in Google Search Results, as well as a great indicator to understand why you might not be getting as many conversions or sales from your site.

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You see Bounce Rate is the term used to describe when someone comes to your site, and doesn’t interact at all. This includes if they sit there with the site open for 30 seconds, or even hours. If they leave without interacting, it’s a bounce.

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Transcript:

Google have specifically said that Bounce Rate isn’t used to;

A high bounce rate means a lot of people are leaving your site, which usually isn’t something you want so hi I’m Ben Maden, and today I am going to help you understand, track, and fix your Bounce Rate.

INTRO PLAYS

The first thing you need to think about before anything else is, why do you want people on your site? Everything we do needs to come back to this idea of why you are pulling people to your site.

Second thing is to use Google Analytics to find your Bounce Rate, there are some third party apps that try to replicate it but Google Analytics does it best.

You can see your Bounce Rate overall, you can see it by page, and track how long people are spending on each page.

Just a note, if your Bounce Rate is zero, I’ll be honest your tracking is probably broken because it is very unlikely that your page is actually at zero.

So once you know your Bounce Rate, it’s time to make it better.

From that point on it’s about three main factors

The first is Visitor Expectations.

If someone is coming to your site from Google, it doesn’t matter if it’s organic or paid, what they click on must meet their expectations. If someone clicks your site because the headline talks about shoes, but the page they land on is about Hats then they’ll bounce.

The second factor is how you deliver your content effectively.

Someone clicks to your site to buy those shoes we were talking about, then show them those shoes straight away.

Don’t take them to a page that talks about the history of shoes, with a button at the bottom to take them to the store page, just send them straight to the store page and give them everything they need to become a conversion.

If you’re a tutorial based or informational site, then put your content and information right there for them.

As I said, E-commerce sites should go straight to your product, and the same goes with service orientated sites you want them to be right there to convert.

It’s important to note that you need to make sure your text is clear and easily readable, on both desktop, and mobile platforms.

The third factor I'd say is optimising your site speed.

We have such low attention spans these days, so if you can speed up your site load speed and get them in nice and fast that’s great.

You can optimise a lot of things to speed up the load time, to name a few:

you will obviously need good web hosting,
make sure caching is enabled,
you could use a content delivery network,
and a nice quick easy one is to optimise any images or videos using PlugIns.

I’ll put links in the description to a few recommendations on hosting and image optimising PlugIns.

We do content like this every week, and off to the side right now you can see videos about optimising landing pages and some of our other content so we hope that helped, see you next time.