Скачать или смотреть Building actionable personas

Ditch the generic descriptions and craft personas that spark action! 🎇

Matt Egol of JourneySpark Consulting teams up with Joel Rubinson, President of Rubinson Partners, on the CX and Culture Connection Podcast.

Discover how to build actionable personas that resonate on a human level, guiding your marketing, sales, and every touchpoint. 🙌

Listen now and step into your customers' world! Full Episode Here:    • Targeting the Movable Middle with Joel Rub...  

#ActionablePersonas #CXPodcast #CustomerUnderstanding #PersonalizationStrategies #BehavioralTargeting

📌Podcast Website: https://www.cxandcultureconnection.com
📌Linkedin Personal:   / matthewegol  
📌Linkedin Business:   / journeysparkconsulting  
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More about Matt Egol and JourneySpark Consulting:

Matthew Egol, Host, Founder and Chief Executive Officer of JourneySpark Consulting

A partner at PwC Strategy for more than 15 years, Matt is a recognized thought leader in the experience management space. Matt has worked across a broad set of industries, from retail to consumer goods to healthcare to financial services to technology to industrials. Matt helps companies enhance their organizational effectiveness and build capabilities that fuse human-centered design with analytics, evolving their culture to be more customer-driven.

Matt is a regular speaker and author on customer experience, enterprise agility, and culture topics. He has authored more than 25 articles in leading publications and is a subject matter expert with MMA Global. Matt graduated magna cum laude from Dartmouth and received his MBA from Columbia, where he received the Abe Shuchman Memorial Award in marketing.

Matt launched JourneySpark Consulting to work closely with CX leaders to help shape their vision, build and develop their teams, and evolve their cultures.

#cx #culture #marketing #business #trends #customer #strategy #journeyspark #propensity